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Generally, 400 to 1,000 new consumer magazines are born each year, the wide range due to the general macroeconomic environment or the introduction of new interests, fads, and technologies—computers, the Internet, mobile phones, etc. As for business titles, they tend to appear at much slower rates. reasonably happy medium will emerge. 13 Magazine ���������������������������������������������������� pages, subscriptions and number of pages, 2009 vs. 1 Change in magazine circulation, number of titles, and US population, 1990 – 2008 CLICK TO VIEW The magazine publishing industry’s troubles today are well known; the migration of readers from print to the Internet has driven down both subscription bases and advertising pages, and publishers have rarely been able to develop profitable business models for Internet subscriptions or advertising.

If books are printed one at a time, is ‘run length’ some number of press runs each with a quantity of one? Or do we count the entire totality of books printed? And over what period? CLICK TO VIEW TABLE Author’s note: It’s not accurate to say that the Internet is killing newspapers; in my book Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace, co-author Dr. Joseph Webb and I map the decline in US newspaper circulation (via Newspaper Association of America data) to new and emerging media going back to 1940—the midst of the Golden Age of Radio.

As more and more software is downloaded rather than purchased as a physical package, the demand for printed documentation is similarly decreased. ), sales reps, and other personnel. At one time, these materials would have been produced by a company’s in-plant printing department, and many still are. Increasingly, they can be produced on desktop/network printers (printed on demand), delivered electronically via Word, PowerPoint, or PDF files, or even—increasingly—delivered to mobile devices such as iPhones or BlackBerrys.

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